Latest version: May 24, 2023, 04:59 AM IST
Snapchat launches AI chatbot
Snapchat has announced the launch of an experimental AI-powered chatbot customized for the company called MyAI
Visual messaging app Snapchat has crossed 200 million monthly active users in India and 120 million of them have viewed content on the platform, parent firm Snap Inc said on Tuesday.
At the event the company announced the launch of an experimental AI-powered chatbot customized for Snapchat, My AI, which can recommend birthday gift ideas, plan a long weekend trip or even suggest a recipe for dinner.
“Snapchat has reached 200 million monthly active users in India,” Snap Inc said in a statement
The visual messaging app has over 750 million monthly active users worldwide with 90 percent of users in the 18-24 age bracket.
“I’m thrilled to be joining Snap at a time when the momentum in our Indian community has never been stronger. We see incredible potential for partners, creators, and brands to build communities and businesses on Snapchat, and we couldn’t be more excited about our future.
“Young India has especially valued the healthy and personalized environment at the heart of our experience and this will continue to be our focus going forward,” said Ajit Mohan, President, Snap, APAC.
Snap says more than 120 million Indians are now viewing Snapchat Stories, Spotlight (user-generated content) and content across the app’s shared content.According to internal company data, Snapchatters in India play with augmented reality (AR) lenses 50 billion times per month, and more than 85 percent Snapchat uses Lenses to visually express themselves during the festive months in India.
The company has started partnering with merchants in India to build a local e-commerce ecosystem in the country on top of its augmented reality enabled apps.
The statement said, “As the Snapchat community in India continues to grow, Snap is building its team and enhancing its operations by hiring across various roles to better serve the Indian Snapchat community.
(This story has not been edited by News18 staff and appears from a syndicated news agency feed – PTI)
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